
Website Design
Beautiful, bespoke websites for small businesses.
Simple, thoughtful websites for small businesses — without the agency price tag or the technical headache.

All the useful bits. None of the agency waffle.
Everything you need for a great website, in one place.

Beautiful, bespoke websites for small businesses.

I'll sort your domain, hosting and SSL, so you don't have to.

Easy ways for customers to get in touch.

Let customers book your services online, at a time that suits you.

Take secure payments online using trusted providers.

We keep your website running and help whenever you need it.

Hi, I'm Al.
Little Idea is a small, independent web design business based in Bishop's Stortford.
I make straightforward, good-looking websites for small businesses and people with a good idea who need a bit of help getting it online.
I started Little Idea because I think there's a gap between doing everything yourself and spending thousands of pounds on an agency website. A lot of small businesses just need something in between. That's where I come in.
I've spent more than 25 years working in the games industry, managing creative and technical projects and getting complicated things built and delivered. Now I'm putting some of that experience to work for smaller businesses closer to home.
You deal directly with me. No sales team, no account manager, no corporate machine. Just a conversation, a good idea and a website that does what you need it to do.
You don't need to become a web expert to have a website. These are the terms you're most likely to hear when getting one built.
Your website's address — the bit people type into a browser, such as yourbusiness.co.uk.
The online space that stores your website and makes it available to visitors.
The security certificate that gives your site https:// and encrypts information sent between your website and its visitors.
The internet's address book. It tells your domain where your website and email services are located.
An email address using your own domain, such as hello@yourbusiness.co.uk. Simple, professional and easy to remember.
Making sure your website adapts to different screens, so it works properly on phones, tablets and computers.
Search Engine Optimisation — helping search engines understand your website so the right people can find it.
A Content Management System. Software such as WordPress that lets you edit website content without writing code.
The tiny icon in your browser tab. It's small, but it helps your site look finished and recognisable.
The ongoing care of your website — updates, checks and small changes to keep things working properly.
Connecting your website to another service, such as bookings, payments, maps or forms, rather than building everything from scratch.
A test copy of a website where changes can be checked before they go live. Useful when a site needs bigger updates.
Small businesses. Proper websites.
Every business is different. Here are a couple of recent examples.

A distinctive holiday-let website built around an unusual property, with a strong visual identity and custom interactive elements.
Holiday let website · Visit siteComing soon.
A few kind words from people I’ve worked with.
This section will grow as Little Idea does.
“Add the customer’s words here.”Customer nameBusiness name
Testimonials will appear here as they come in.
No mystery. No giant agency process.
A simple project from first idea to finished website, with support afterwards if you want it.

Tell me what you need. I'll work out the scope and price up front, with no hidden extras.

We design and build your website, sort the domain, hosting and anything else you need.

I'll still be here. Keep the site yourself, or let Little Idea handle hosting and ongoing changes.
Tell me what you're thinking. No hard sell — just a conversation about what your business actually needs.